1. Introduction

Welcome to ModFlicks (accessible at modflicks.com). We are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. ModFlicks is a review website dedicated to providing comprehensive reviews and information about mobile applications, WordPress plugins, and themes.

This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of information that we receive through our website. This policy applies to all visitors, users, and others who access our services. We are based in Lahore, Pakistan, and we comply with applicable international privacy regulations including the European Union's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

By accessing or using modflicks.com, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our website. For any questions or concerns regarding this policy, please contact us at Contact@modflicks.com.

2. Information We Collect

We collect various types of information in connection with the services we provide, including information you provide directly, information collected automatically, and information from third-party sources.

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you interact with our website. This information may include your name, email address, and any other information you choose to provide when you:

• Fill out contact forms on our website
• Subscribe to our newsletter or email updates
• Submit comments or reviews on our articles
• Participate in surveys or promotional activities
• Communicate with us via email or other channels

We want to assure you that we do not collect sensitive personal information such as financial data, health information, social security numbers, or government-issued identification numbers. The personal information we collect is limited to what is necessary to provide you with our services and communicate with you effectively.

2.2 Automatically Collected Information

When you visit modflicks.com, certain information is automatically collected through various technologies, including cookies, web beacons, and server logs. This non-personal information helps us understand how visitors interact with our website and enables us to improve user experience. The automatically collected information includes:

• Technical Information: IP address, browser type and version, operating system, device type, screen resolution, and browser language settings
• Usage Information: Pages visited, time spent on pages, links clicked, referring website addresses, date and time of visits, and navigation paths through our website
• Location Information: Approximate geographic location derived from your IP address
• Performance Data: Page load times, server response times, and any errors encountered

This information is collected through cookies, web server logs, and analytics services such as Google Analytics. The data helps us understand usage patterns, optimize website performance, detect technical issues, and enhance overall user experience.

2.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small text files stored on your device that help us recognize you and remember your preferences. We use essential cookies, analytics cookies, and advertising cookies. For detailed information about our cookie practices, please refer to Section 4 of this Privacy Policy.

3. How We Use Your Information

We use the information we collect for various legitimate business purposes that enable us to provide, maintain, and improve our services. The specific purposes for which we use your information include:

Communication and Support: We use your contact information to respond to your inquiries, send newsletters you've subscribed to, provide customer support, and send important updates about our services. We may also use your email address to send you information about new content, features, or reviews that may interest you, though you can opt out of promotional communications at any time.

Website Improvement and Optimization: We analyze usage data to understand how visitors interact with our website, identify popular content, detect areas for improvement, and optimize website performance. This helps us create a better user experience and develop content that serves your interests.

Analytics and Research: We conduct research and analysis on user demographics, interests, and behavior to better understand our audience and create more relevant content. This includes analyzing which reviews are most helpful, which topics generate the most interest, and how users navigate through our site.

Advertising and Monetization: We use information to display relevant advertisements through Google AdSense and other advertising partners. This includes using cookies to serve personalized ads based on your interests and previous visits to our website and other websites on the internet.

Security and Fraud Prevention: We use collected information to protect our website, detect and prevent fraud, abuse, and security incidents, and ensure the safety and security of our users and services.

Legal Compliance: We may use your information to comply with applicable laws, regulations, legal processes, or governmental requests, and to enforce our terms of service and other agreements.

4. Cookies and Tracking Technologies

This section provides detailed information about our use of cookies and similar tracking technologies.

4.1 What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies allow websites to recognize your device and store information about your preferences or past actions, enabling a more personalized browsing experience.

4.2 Types of Cookies We Use

We use several types of cookies on modflicks.com, each serving different purposes:

1. Essential Cookies: These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as they are essential for the website to work. These cookies do not store any personally identifiable information.

2. Analytics Cookies (Google Analytics): We use Google Analytics to collect information about how visitors use our website. These cookies collect information in an aggregated form to help us understand website usage patterns, track visitor numbers, and measure website performance. The information collected includes the number of visitors, the pages they visit, how long they stay on the site, and where visitors come from. This data helps us improve our website and create better content for our users. Google Analytics uses both first-party and third-party cookies.

3. Advertising Cookies (Google AdSense): We use Google AdSense to display advertisements on our website. These cookies are used to serve relevant advertisements to you based on your interests and browsing history. They help us measure the effectiveness of advertising campaigns and limit the number of times you see an advertisement. Google and its partners may use the DoubleClick cookie to serve ads based on your visits to modflicks.com and other websites across the internet.

4.3 Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control the placement of these third-party cookies or have access to the information they collect. These third parties have their own privacy policies, and we encourage you to review them.

4.4 How to Manage Cookies

You have the right to control and manage cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. However, please note that disabling cookies may affect your ability to use certain features of our website and may impact your user experience.

To manage cookies, you can adjust your browser settings. Here are links to cookie management instructions for popular browsers:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Privacy, search, and services > Cookies and site permissions

For Google advertising cookies specifically, you can visit Google Ad Settings to opt out of personalized advertising. You can also opt out of third-party advertising cookies by visiting the Network Advertising Initiative opt-out page at www.networkadvertising.org/choices/.

5. Google AdSense and Advertising

ModFlicks uses advertising services to support the operation and maintenance of our website. This section provides important information about our advertising practices.

5.1 Google AdSense

We participate in the Google AdSense program, which is an advertising service provided by Google LLC. Google AdSense enables us to display advertisements on our website that are relevant to our content and our visitors' interests. These advertisements help generate revenue that supports the continued operation of ModFlicks and allows us to provide free, high-quality content to our users.

Google AdSense uses cookies and other tracking technologies to collect information about your visits to modflicks.com and other websites to provide advertisements about goods and services of interest to you. This process is known as interest-based advertising or personalized advertising. The information collected by Google AdSense includes your IP address, browser type, the pages you visit, and your interaction with advertisements.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our website and/or other websites on the internet. Google may share aggregated information with advertisers and other third parties, but this information does not identify you personally.

5.2 DoubleClick Cookie

Google AdSense uses the DoubleClick cookie, which enables Google and its partners to serve ads based on your visits to modflicks.com and other websites across the internet. The DoubleClick cookie is used for targeting, optimization, and reporting purposes. It helps ensure that you don't see the same ads repeatedly and that advertisers can measure the effectiveness of their campaigns.

For more information about how Google uses data when you use our website, please visit Google's Privacy Policy at https://policies.google.com/privacy and Google's information about how they use information from sites or apps that use their services at https://policies.google.com/technologies/partner-sites.

5.3 Your Advertising Choices

You have choices regarding the advertisements you see on our website. If you prefer not to receive personalized ads, you can opt out of Google's use of cookies for advertising purposes by visiting Google Ad Settings. You can also opt out of third-party vendors' use of cookies by visiting the Network Advertising Initiative's opt-out page at www.networkadvertising.org/choices/ or the Digital Advertising Alliance's opt-out page at www.aboutads.info/choices/.

Please note that opting out of personalized advertising does not mean you will no longer see advertisements on our website. You will still see ads, but they will not be tailored to your interests based on your browsing history. Additionally, if you delete your cookies, use a different browser, or use a different device, you may need to renew your opt-out choices.

5.4 Other Advertising Partners

While Google AdSense is our primary advertising partner, we may work with other advertising networks and partners in the future. If we do, we will update this Privacy Policy to reflect those partnerships. Any additional advertising partners will be required to comply with applicable privacy laws and regulations.

6. Third-Party Services

ModFlicks uses various third-party services to operate our website, analyze traffic, and provide functionality. These services may collect and process information about you in accordance with their own privacy policies.

6.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze how users interact with our website. Google Analytics uses cookies to collect information such as how often users visit our site, what pages they visit, and what other sites they used prior to visiting. We use this information to improve our website and create better content for our audience.

Google Analytics collects only the IP address assigned to you on the date you visit our site, not your name or other identifying information. We do not combine the information collected through Google Analytics with personally identifiable information. Google's ability to use and share information collected by Google Analytics about your visits to our site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits by disabling cookies in your browser. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

6.2 Web Hosting Services

Our website is hosted on secure servers provided by professional web hosting services. These hosting providers have access to server logs and technical information necessary to maintain and secure our website. Our hosting providers are contractually obligated to maintain the confidentiality and security of the data stored on their servers and to use it only for the purpose of providing hosting services to us.

6.3 Email Services

If you subscribe to our newsletter or contact us via email, your email address and related information may be processed by email service providers that we use to manage communications. These providers are bound by strict confidentiality agreements and are only permitted to use your information to provide services to us.

6.4 Social Media Integration

Our website may include social media features and widgets, such as sharing buttons for Facebook, Twitter, LinkedIn, and other platforms. These features may collect your IP address, record which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policies of the companies providing them.

6.5 Content Delivery Networks (CDN)

We may use Content Delivery Networks to deliver website content more efficiently to users around the world. CDNs may process technical information such as IP addresses to optimize content delivery. These services help improve website loading times and overall performance.

7. Data Sharing and Disclosure

We are committed to protecting your privacy and limiting the disclosure of your personal information. This section explains when and how we may share your information.

7.1 We Do Not Sell Your Data

We want to be absolutely clear: we do not sell, rent, or trade your personal information to third parties for monetary gain or any other consideration. Your privacy is paramount, and we do not engage in any practices that would compromise your personal data for commercial purposes.

7.2 When We May Share Information

There are limited circumstances under which we may share your information with third parties:

Service Providers: We may share information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. These service providers include web hosting companies, analytics providers, email service providers, and advertising partners like Google AdSense. These companies are authorized to use your personal information only as necessary to provide services to us and are contractually obligated to maintain the confidentiality and security of your information.

Legal Requirements: We may disclose your information when we believe in good faith that such disclosure is necessary to comply with applicable law, regulation, legal process, or governmental request. This includes responding to court orders, subpoenas, warrants, or other legal processes. We may also disclose information to enforce our terms of service, protect our rights and property, investigate fraud or security issues, or protect the safety of our users or the public as required or permitted by law.

Business Transfers: In the event that ModFlicks is involved in a merger, acquisition, sale of assets, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

With Your Consent: We may share your information with third parties when you have given us explicit consent to do so for a specific purpose.

7.3 Anonymous and Aggregated Data

We may share anonymous, aggregated, or de-identified information that cannot be used to identify you personally. This may include statistical data about our users, traffic patterns, and usage trends. Such information may be shared with partners, advertisers, and other third parties for various purposes including research, analytics, and marketing.

8. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it.

8.1 Security Measures

We employ various security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encryption: We use SSL (Secure Socket Layer) encryption to protect data transmitted between your browser and our servers. This ensures that sensitive information is encrypted during transmission.
• Secure Hosting: Our website is hosted on secure servers with industry-standard security protocols, including firewalls, intrusion detection systems, and regular security monitoring.
• Access Controls: We restrict access to personal information to employees, contractors, and service providers who need to know that information to operate, develop, or improve our services. These individuals are bound by confidentiality obligations.
• Regular Updates: We keep our software, systems, and security measures up to date with the latest security patches and best practices.
• Security Monitoring: We continuously monitor our systems for potential security vulnerabilities and suspicious activities.

8.2 Limitations of Security

While we strive to protect your personal information, we cannot guarantee absolute security. No method of transmission over the internet or electronic storage is completely secure. Despite our efforts to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or that we store. Any transmission of personal information is at your own risk, and we are not responsible for circumvention of any privacy settings or security measures contained on our website.

8.3 Your Responsibility

You also play an important role in protecting your information. We encourage you to use strong passwords if you create an account with us, be cautious about sharing personal information online, keep your software and browsers up to date, and be aware of phishing attempts and other security threats. If you become aware of any security breach or unauthorized use of your information, please contact us immediately at Contact@modflicks.com.

9. Your Privacy Rights

We respect your privacy rights and provide you with control over your personal information. Depending on your location and applicable law, you may have the following rights:

Right to Access: You have the right to request access to the personal information we hold about you. You can request a copy of your personal data in a structured, commonly used, and machine-readable format. We will provide this information within a reasonable timeframe and at no charge unless your request is manifestly unfounded or excessive.

Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we have about you. If you believe that any information we hold about you is incorrect or incomplete, please contact us, and we will promptly correct or update the information.

Right to Deletion (Right to be Forgotten): You have the right to request the deletion of your personal information in certain circumstances, such as when the information is no longer necessary for the purposes for which it was collected, when you withdraw your consent, or when you object to the processing. We will honor such requests unless we have a legal obligation or legitimate reason to retain the information.

Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller where technically feasible.

Right to Object: You have the right to object to the processing of your personal information in certain circumstances, particularly when we process your data for direct marketing purposes or based on legitimate interests. If you object, we will cease processing your information unless we have compelling legitimate grounds that override your interests.

Right to Withdraw Consent: Where we process your personal information based on your consent, you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.

Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority, particularly in the European Union member state of your habitual residence, place of work, or place of alleged infringement if you believe that our processing of your personal information violates applicable data protection law.

Right to Restriction of Processing: In certain circumstances, you have the right to request that we restrict the processing of your personal information, such as when you contest the accuracy of the data or object to processing.

How to Exercise Your Rights

To exercise any of these rights, please contact us at Contact@modflicks.com. Please include sufficient information to allow us to verify your identity and process your request. We will respond to your request within 30 days or as otherwise required by applicable law. There is no fee for making a request unless your request is clearly unfounded, repetitive, or excessive, in which case we may charge a reasonable fee or refuse to comply with the request.

10. Children's Privacy (COPPA Compliance)

ModFlicks is committed to protecting the privacy of children and complying with the Children's Online Privacy Protection Act (COPPA) and similar laws worldwide.

Our website is not directed at children under the age of 13 (or 16 in the European Economic Area), and we do not knowingly collect personal information from children. We do not knowingly solicit, collect, or maintain personal information from anyone we know to be under the age of 13, nor do we knowingly allow such persons to register for any services on our website.

If we become aware that we have inadvertently collected personal information from a child under the age of 13 without verified parental consent, we will take immediate steps to delete that information from our records as quickly as possible. We do not use or share such information with third parties, and we do not enable children to make their personal information publicly available.

If you are a parent or guardian and believe that your child under the age of 13 has provided personal information to us, please contact us immediately at Contact@modflicks.com. We will promptly investigate and, if necessary, delete the information from our systems. We encourage parents and guardians to monitor their children's internet usage and to help enforce this Privacy Policy by instructing their children never to provide personal information on our website without permission.

11. Links to Third-Party Websites

Our website contains links to third-party websites, applications, and services that are not owned or controlled by ModFlicks. These links are provided for your convenience and may include links to app stores (such as Google Play Store and Apple App Store), developer websites, plugin marketplaces, theme repositories, and other external resources related to the mobile apps, WordPress plugins, and themes we review.

We are not responsible for the privacy practices, content, or policies of these third-party websites. When you click on a link to leave our website, you are subject to the privacy policy and terms of service of the website you are visiting. We encourage you to read the privacy policies of every website you visit, as their practices may differ significantly from ours.

The inclusion of any link does not imply endorsement by ModFlicks of the linked website, nor does it imply that we have any association with the website's operators. We provide these links solely as a convenience to our users and do not warrant or make any representations about the content, accuracy, or functionality of these external sites.

12. Do Not Track (DNT) Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you visit that you do not want to have your online activity tracked. Currently, there is no uniform standard for how DNT signals should be interpreted or responded to by websites.

At this time, ModFlicks does not respond to DNT signals from web browsers. However, you still have options to control tracking and data collection. You can manage cookies through your browser settings, opt out of personalized advertising through Google Ad Settings, and use various privacy tools and browser extensions to limit tracking. Please refer to Section 4.4 of this Privacy Policy for more information on managing cookies and tracking technologies.

13. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). These rights include:

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected the information, the business purpose for collecting the information, and the categories of third parties with whom we share personal information.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out of Sale: While we do not sell personal information, you have the right to opt out if our practices change in the future.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.

To exercise these rights, please contact us at Contact@modflicks.com. We will verify your identity before processing your request and will respond within 45 days. We will not discriminate against you for exercising your CCPA rights.

14. International Data Transfers

ModFlicks operates from Lahore, Pakistan, and our servers and service providers may be located in various countries around the world. If you are accessing our website from outside Pakistan, please be aware that your information may be transferred to, stored, and processed in Pakistan or other countries where our service providers operate.

Different countries have different data protection laws, and the laws of Pakistan and other countries where your data may be processed may not provide the same level of protection as the laws in your country. However, we take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable data protection laws.

By using our website and providing your information to us, you consent to the transfer of your information to Pakistan and other countries where we or our service providers operate. If you are located in the European Economic Area (EEA), we will ensure that appropriate safeguards are in place for any data transfers, such as standard contractual clauses approved by the European Commission.

15. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

The specific retention periods depend on the nature of the information and the purposes for which it is used. For example, we retain contact form submissions and email communications for as long as necessary to respond to your inquiry and maintain records of our correspondence. Analytics data is typically retained in aggregated form for analysis purposes. Advertising cookies may be retained for shorter periods as determined by our advertising partners.

When personal information is no longer needed, we will securely delete or anonymize it. If deletion is not possible due to legal, regulatory, or technical reasons, we will securely store your information and isolate it from further processing until deletion becomes possible.

16. Changes to This Privacy Policy

We reserve the right to modify, update, or change this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes to this Privacy Policy, we will update the "Last Updated" date at the top of this page.

If we make material changes that significantly affect your privacy rights or how we handle your personal information, we will provide additional notice through prominent placement on our website, email notification if you have provided us with your email address, or other appropriate means.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of those changes. If you do not agree with any changes, please discontinue use of our website.

18. Your Consent

By using modflicks.com, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our website. Your continued use of the website following the posting of changes to this Privacy Policy will be deemed your acceptance of those changes.

This Privacy Policy applies only to information collected through our website and not to information collected offline or through other means. By providing your personal information to us and using our services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.